Know Business Agility in the 21st Century by Certified Agile Coach Training

Since the Industrial Revolution, increased competition has led businesses to strategies that preserve and expand their market share. More than 100 years ago, Henry Ford revolutionized industrial productivity with his assembly line technology. Over time, countless others have improved, finding ways to adapt and forever change the ' status quo '.

This process of setting standards, eliminating bottlenecks and fine-tuning technologies to be repeated at scale has worked for a long time. The timing was right and the market was not as hungry for innovation as it is today. So we have to learn more about this by certified agile coach training at tryScrum.

Out with the old man

The market has outgrown the one-size-fits-all approach. Consumers have become increasingly aware of their needs and have demanded customized solutions. Once again, companies went back to the drawing board by finding ways to provide some level of customization and ensuring reasonable ROI's for their investors. Of course, this is another pattern: companies adapt to the needs of the market.

This innovative and adaptive cadence has been increasingly frequent - almost frantic. The 'magic formula' - finding patterns, establishing processes, hacking market demands and repeating on a large scale - has not worked the same way anymore.

When we delve into the reasons behind this loss of value, we find that companies are still trying to apply standards in places where there are no standards. The market is changing in ways that make scale repetition almost impossible.

The new definition of business agility

Some companies understood this early and adapted. Some - got it wrong - maintained the status quo and failed, while others are still in the business, but face strong competition from new market players (fintechs, startups, etc.) who are extremely consumer-oriented: listening to all their needs and quickly adapting as they add value to remain relevant.

This is the real meaning of business agility and ICP ACC agile coach certification, not any sophisticated or jargon-laden definitions.  Business agility is the efficient response to market changes. Basis of empiricism, where it is mandatory to be transparent to explore the demands and adapt accordingly.

In the midst of all this, the truth is irrefutable: it is impossible to sustain this level of adaptability without defining a new level of collaboration, where people not only perform tasks and follow the rules, but also maintain a clear vision of their goal and work to contribute to building value for the customer, innovating, collecting  feedback  and applying continuous improvements.

As business leaders in the current scenario, we must ask ourselves: “How can we enable an environment in which people can offer the best, that is, achieve business goals and redefine new ones, while maintaining a clear vision about creating value for consumers? ? ”, The answer varies for each company, but the focus on this resolution will lead you to a more agile business.

Regardless of the business your company does, the improvement will in fact happen with a profound cultural change, in which practice and learning go hand in hand and especially when people are encouraged to develop their skills that will change the game within this process of transformation.

Therefore, having a fruitful, fertile and facilitating environment with motivated and empowered individuals, is what will qualify your organization to be successful, allowing processes and systems to be optimized, more adaptable, intelligent, results-oriented and focused on customers. 

Resource: https://www.scrum.org/resources/blog/business-agility-21st-century